市场营销
A degree in this field gives students a comprehensive understanding of the concepts and techniques needed to plan and execute the conception, 定价, promotion and distribution of goods and services by creating exchanges that will satisfy individual and organization goals. Covering topics such as marketing management, 市场营销研究, 销售管理, 广告, international marketing and online marketing, this program equips graduates to be ready for careers in 广告, 销售市场营销, and product or brand managing.
市场营销 is a management process that includes all of the activities involved in bringing products (goods or services) to their successful delivery to customers. Most people mistakenly identify marketing with selling 和推广. The marketing activities involved in bringing products to market include 市场营销研究, 产品开发, 定价, 营销物流, marketing channel management, 批发及零售, 和推广, 包括广告, 促销活动, 以及个人销售. Two other major areas of marketing are industrial marketing, which focuses on developing and selling products to companies, and international marketing which focuses on marketing in other countries.
Principles of 市场营销 is the foundation course which provides an overview to the discipline. 市场营销 管理 is designed to allow students to develop problem solving skills through marketing case analyses. Consumer Behavior provides students with an opportunity to develop an in-depth understanding of consumer behavior phenomena that are so vital to business success. 市场营销 研究 focuses on developing specialized 市场营销研究 skills. Having satisfied the requirements of these courses, students may select various elective courses to suit their own needs.
Courses for this program are also available in an accelerated 8-week format in 马科姆县 at the OU Anton/Frankel Center 在克莱门斯山.
共同的事业:
- 市场研究分析师
- 营销经理
- 销售经理
- 更多市场营销方面的职业
十大菠菜台子
约翰金
指导教师-专业
kim@yaoshan8.net
布兰登Gustafson
辅修导师
bgustafson@yaoshan8.net
The 市场营销 minor is tailored with courses to maximize students’ abilities to gain knowledge and skills in a concentrated time frame. 学生s looking to minor in 市场营销 can pair this concentration with a variety of other business and non-business majors.
The career opportunities for 市场营销 minors are plentiful and varied. Some examples of employment OU students may find with a 市场营销 minor include marketing analyst, 销售代表, 体验式营销. Career services can help students narrow their career focus.
就像市场营销专业一样, students who minor in 市场营销 have access to several different student organizations on OU’s campus. Some student organizations are AMA, the American 市场营销 Association and Alpha Kappa Psi, 商业兄弟会. These organizations give students the opportunity to become more involved with the student body, 培养领导能力, open doors for internships and jobs, and cultivate friendships that can last a lifetime.
十大菠菜台子
布兰登Gustafson
辅修导师
bgustafson@yaoshan8.net
